Paid Media Strategy That Actually Drives Revenue

I help ecommerce and B2B SaaS brands turn ad spend into predictable growth through full-funnel strategy, rigorous tracking infrastructure, and platform expertise that goes deeper than surface-level optimization.

Proven Results

$21MM+ in Ad Spend Managed.
Real Results for Real Businesses.

2993%
Monthly Revenue Increase

Fertility Tech DTC brand

Offer testing + improved strategy

64%
Cost-Per-MQL Reduction

B2B RegTech SaaS

LinkedIn + Google Ads ABM strategy

54%
ROAS Increase

Health & Wellness DTC brand

Creative + messaging strategy

What I Offer

Our marketing services are tailored to drive results, leveraging data-driven insights and innovative strategies to enhance your brand's reach and resonance. Trust in our expertise to transform your marketing initiatives into impactful growth opportunities.

  • I start by diagnosing what's broken and what competitors are doing right. Account audits, tracking health checks, and market intelligence that informs every decision.

  • Map your customer journey from first touch to closed-won. I orchestrate Google, Meta, TikTok, Amazon, Linkedin, etc. campaigns that work together.

  • Hands-on campaign management across Google Ads, Meta, TikTok, Reddit, LinkedIn, Bing, Pinterest, and Amazon. Smart Bidding optimization, audience refinement, and budget allocation that maximizes ROI.

  • Weekly performance analysis with strategic recommendations. Clear dashboards that show what's working, what's not, and exactly what we're testing next.

  • GA4 setup, GTM implementation, cross-domain tracking, conversion APIs. The infrastructure that makes optimization possible and gives you clean data for decisions.

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Why Clients Choose
Woods Digital

✓ Harvard-trained, agency-proven. Not learning on your budget.

✓ $21MM+ managed across ad platforms.
I've seen what works at scale.

✓ Regulated industry expertise.
I've run compliant campaigns for financial services, healthcare, cannabis, and RegTech.

✓ Tracking infrastructure depth.
I ensure you can measure what matters.

✓ Results-focused. My north star is always your revenue, ROI, and happiness.

✓ Direct access.
You work directly with me for everything from strategy to reporting

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From My Clients

  • "I had the pleasure of working with Terrell. He is a very smart, ambitious, hardworking guy, who I would highly recommend. He was a quick learner of our business and never hesitated to share his insights with us."

    - Michael McGuire, Creative Director & Copywriter

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  • “Terrell is one of the strongest account directors that we’ve had at Odyssey. His dedication to working hard and achieving success for the clients was unmatched. He is an excellent media buyer, very rigorous in his analyses and optimizations, and knows how to lead a team to achieve performance improvements for the brands he represents."

    - Seth Clampett, Founder, Odyssey Agency

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  • “Working with Terrell over our multi-year partnership at kegg was a fantastic experience. He led the paid media strategy and media buying that took us from early-stage traction to significant scale. Terrell was an ideal paid media partner who brought great skills and really prioritized our performance."

    - Patrik Uhrin, VP Marketing & Revenue, kegg

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About Me

I'm Terrell, founder of Woods Digital Partners. I've spent my career managing large-scale paid media campaigns: first at Google, next at agency, then for my own roster of B2B SaaS and ecommerce clients. Harvard trained me to think strategically. $21MM in managed ad spend taught me what actually works. I started WDP because the best marketing advice shouldn't be locked behind a six-figure agency retainer.

Let's Talk About Growth

Interested in working together? Fill out some info and I will be in touch shortly.

I typically work with ecommerce brands doing $500K+ in annual revenue or B2B SaaS companies spending $15K+/month on paid media. If that's you, let's see if we're a fit.